Since 2010, NESCAFÉ® Plan farmers received over 250 million coffee plantlets and by 2030 NESCAFÉ® aims to distribute 400 million coffee plantlets. Besides helping farmers to improve productivity and renovate their coffee trees with improved varieties, plantlets also help farmers use their land better. In Colombia, between 2010 and 2012, climate change and rising temperatures made coffee trees vulnerable to leaf rust disease. Faced with hard choices, and the possibitliy of clearing native forests to plant more coffee, farmers with NESCAFÉ®’s support avoided taking drastic measures by renovating their farms with improved disease-resistant coffee plantlets.
In Mexico, during the coffee rust crisis of 2012-2015, a fungus devastated crops and threatened livelihoods. NESCAFÉ® distributed more than 37 million new disease-resistant coffee plantlets to over 33,000 farmers, and helped farmers tend to their new plantlets. With these new plantlets, farmers doubled their yields in key regions like Chiapas and Veracruz.
Not all coffee farms are created equal. NESCAFÉ® collaborates closely with farmers to understand their specific challenges in their region. Some coffee trees grow tall up to two to three meters, making it difficult to care and harvest them. In Tezonapa, Veracruz Mexico, NESCAFÉ® agronomists helped improve yields by supplying smaller coffee trees. Where 600–700 plants could fit in a single hectare, farmers could now fit 1,200–1,300, practically doubling production on the same land. In addition, where the older plants took up to three years to produce, the newer plants started producing after just one year.